Most people design product,  
I design Perception
--Through Commerce,
Conversation, and Culture.

As a design strategist with a strategic mindset, creative vision, and a process-driven approach. Observing trend and consumer behavior already become an instinct. With a rich blend of academic and professional experience, I studied at Parsons School of Design, I studied at Parsons School of Design and took advanced courses at Columbia Business School. Transitioned from fashion creative appetite to executional thinking was challenging, yet I am in love with the adrenalin, the nerves excitement that solving complex challenge brought.

Over the past few years I’ve worked on projects ranging from launching impactful, innovative social event and working with top-tier companies like LVMH. I specialize in bridging creative thinking with strategic execution, especially in brand, experience, and culture-driven innovation. Currently, I’m seeking opportunities where I can bring that cross-disciplinary approach into early-stage ventures or brand strategy teams.